Search Engine Optimization (SEO)


SEO is a very important topic for ensuring that your blog gets the desired visibility. Even if you apply it a little bit, it ends up paying rich dividends. That’s why most companies use SEO to boost results. Technically, it helps to understand HTML, XHTML and CSS.

What is SEO ?

According to Wikipedia, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO conducts different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

We need the visibility for our hard work on the sites to show up on the search engines and SEO fills that gap. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to increase specific keyword relevance and to remove blocks to the search engine’s indexing activities. You can also promote a site to increase the number of backlinks or inbound links.

Search engines perform crawling and building an index, and providing search users with a ranked list of the websites they have determined are the most relevant and popular. The search engine’s automated bots called spiders or crawlers use links to locate different resources across the web.

How to get better rankings in Google’s search engine

  • Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking.
  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  • Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel=”canonical” attribute to address duplicate content.

SEO is a huge ocean and if used correctly can boost traffic to your websites.

All the best, friends